A creation borne from the dream of Sushma Maloo, has created a world of affordable luxury in India. Under the piercing eyes of her son, Creative Director Pradhyuman Maloo, the brand launches its new showroom at Kolkata’s Elgin Road, and a celebration of authenticity has found its perfect home in the City of Joy.

The showroom has found a seat at Elgin Road, Platinum Mall, Below Bikers Café, Kolkata-700020, that reflects the radiance of the jewels and their intricate finesse. Lined with contemporary art, and stunning display windows, the showroom reflects the design and creativity, which is in line with the jewellery. Nornament is a home that has grown under a core mantra – Authenticity is the Best Luxury. Every jewel that comes from this abode explores the emotions and vibrant personalities of the humans of our world. The extensive range of bespoke fine jewelry focuses on personalized jewelry, bespoke pieces that are one of a kind, with a promise to light up every big day. Nornament was born to a fearless and passionate dreamer – Sushma Maloo, a first generation entrepreneur, an iconoclast with her forward thinking and unique designs willing to beat the odds.

In anticipation of the launch, Nornament Founder, Sushma Maloo says, “I am a very creative person, so once upon a time I had a little argument with my husband for 2000₹. He couldn’t give me. then I decided that If I earn then I’m not going to ask anyone. That’s how this journey and my family was also supportive. Nornament’s each piece of jewellery has a story to tell, our motive is that in one root, any customer who comes get and whatever they want. We will try to fulfill their desire. Customer’s choice is our first preference. I’ve very positive vibes for Calcutta’s people. They are very creative so, I think they are the best people who would do justice to our jwellery.”

Pradhyuman Maloo, Creative Director, Nornament says, “We wanted to create more than a showroom, and the new store lends itself as an unparalleled experience. The name of Nornament is very special for us. 23 years back, when my mother started this business, her motive was very simple to understand as well as the word ‘ornament’ comes the name ‘nornament’ and now this is part of our life. This is our first show room in Kolkata so, I hope the people of Kolkata will gladly accept our unique jewellery collection.”

Report Covered by: Souryasree Bhattacharya

Photo Journalist: Biswarup Das